The Great Hack

Just as we’re consigning Cambridge Analytica to history, here comes another treat from Netflix - The Great Hack. This does a wonderful education job in explaining exactly how digital advertising was targetted during the Brexit campaign, aimed at a small number of undecided voters with impressively precise effect. But it also sets the context of CA’s work - the links with military spending, the gun for hire mentality which means that they were happy to go all over the globe, delivering election results for various dictators, often through dirty tricks, bribery and persuading people that it wasn’t worth their while to vote. They have a CA guy who speaks rather sadly about how unlucky it was that CA happened to be the firm that got caught, but when you look in detail at what they were doing (and at what they tried to hide) it’s very clear that this is a powerful effective way of twisting democracy, and we don’t have anything like the machinery we need to control it. So, just when you thought you had quite enough already, there’s another reason to be gloomy…