That’s the title of Arron Banks account of the campaign, and it catches his self-image perfectly - the cheeky rebel who sticks it to the posh guys who think they know more than he does. It has its down sides. People who work for and with him are frequently exasperated, but he cheerily waves that aside as one of the perks of the job - theirs, presumably.
There is, though, interesting stuff on the details. There’s a mass killing in Orlando, by a Muslim fanatic. Banks and Co surge into gear, offering this as a warning against uncontrolled immigration - though the guy responsible was born and bred American. Farage produced his Breaking Point poster, but has reservations - Banks says it’s fine. It just states the facts. (Really?) Jo Cox is shot. Banks tells Farage he needs to go on radio and apologise for the poster - which has been misinterpreted.
It’s all ruthlessly calculated. don’t say what’s true, say what will get the topic on the agenda. People being horrified is great - it extends the coverage. Banks insists he’s personally charming, not a racist bone in his body, Russian wife etc etc but the impact of what he does and what he spends is massively divisive.